Macy’s Launches New Brands, Creates Kinect(TM) for Xbox 360(R)

July 8, 2010 at 1:00 pm Leave a comment

Macy’s (NYSE:M) today announced aggressive new back-to-school efforts that will position the retailer as the shopping destination for tweens, teens and college coeds readying for the new school year. The robust initiatives include the launch of “Material Girl” by Madonna and her daughter Lola, a new young men’s fashion brand, line extensions for three current juniors brands, exclusive “Glee”- branded product, a new mstylelab sitelet for teens, and a partnership with Microsoft for an exclusive preview of the revolutionary Kinect(TM) for Xbox 360(R).

“We have an incredible line…

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Source Link : Fibashion.com

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